Startup - Omika Health
Omika Health is a startup focused on early disease detection through DNA screening and AI. I was engaged as a freelancer to enhance their website and Web app, ensuring a user-friendly design while maintaining alignment with the company's current vision and branding.
This project represents the initial iteration of an ongoing development process, with feedback currently provided exclusively by the owner. While user testing is planned for a later phase, my involvement may not extend to that stage. My primary objective is to deliver a robust and scalable solution, setting the foundation for future refinements.
My Role:
Freelance Interaction Designer
Period:
October 2024 - Present
Work process
The process I followed combined Lean UX and Rapid Prototyping. I engaged with customers by presenting wireframes and rough mockups, gathering their feedback at each stage. This iterative approach continued over multiple cycles until the customer approved the overall design
Website
The website focuses on effectively communicating the company's identity and offerings while ensuring a user-friendly experience. This involves implementing WCAG color contrast guidelines, maintaining strong usability principles, and aligning the design with the client’s vision—all while keeping the interface accessible and visually engaging.
1.
WebApp
2.
The second goal is optimizing the web app, which contains complex information. The challenge is to improve readability, streamline navigation, and present content in a way that reduces cognitive load. The design should make information easier to process while staying true to the brand’s identity.